Abstract: A method of offering telephone services to a customer includes displaying a product catalog containing at least one guided assignment folder in response to determining the presence of a root folder. The method also includes governing an evaluation of a plurality of content contained in the at least one guided assignment folder based on a rule set. The rule set is unique to a folder type associated with the at least one guided assignment folder. The method also includes forming a telephone service order including a content of the plurality of content automatically assigned to the service order based on the rule set.