Abstract: A central server for providing a promotion to a plurality of application servers includes a processor, and a tangible media coupled to the processor, the tangible media including code that directs the processor to receive from a user at a client system promotion setup data for the promotion, code that directs the processor to receive a specification of an offer data for the promotion from the user, code that directs the processor to receive a promotion targeting specification for the promotion from the user, code that directs the processor to receive a specification of a method for delivering the promotion to the plurality of application servers, code that directs the processor to form a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion, code that directs the processor to store the specification in a memory, and code that directs the processor to transmit the promotion to the plurality of

Abstract: A method for a central server for providing a promotion to a plurality of application servers includes receiving from a user at a client system a promotion identifier for the promotion, receiving a specification of an offer type for the promotion from the user, receiving a promotion targeting specification for the promotion from the user, receiving a specification of a method for delivering the promotion to the plurality of application servers, forming a specification for the promotion in response to the promotion identifier, the offer type, the promotion targeting specification, and the method for delivering the promotion, storing the specification in a tangible memory, and transmitting the promotion to the plurality of application servers.