Abstract: Disclosed herein is an air freshener of the type which releases a fragrance by permitting a scent-producing liquid to be evaporatively diffused into the surrounding atmosphere. A wick-like member, which is made from a material capable of conveying the scent-producing liquid by capillary action, is employed for the purpose of conveying the scent-producing liquid from a source located internally of the air freshener to a liquid-diffusing site located on an external surface of the air freshener. The wick-like member extends in a continuous manner from the source of the scent-producing liqiud to the liquid-diffusing site, whereby the scent-producing liquid is diffused to the atmosphere directly from the wick-like member itself. A circumferentially continuous spring-like member forms an internal liquid-tight seal in order to inhibit the inadvertent leakage of the scent-producing liquid from the air freshener.