Patents Assigned to Innerscope Research, Inc.
  • SHORT IMAGERY TASK (SIT) RESEARCH METHOD
    Publication number: 20140214335
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: March 31, 2014
    Publication date: July 31, 2014
    Applicant: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert
  • Short imagery task (SIT) research method
    Patent number: 8684742
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Grant
    Filed: April 19, 2011
    Date of Patent: April 1, 2014
    Assignee: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert
  • Method and System for Gathering and Computing an Audience's Neurologically-Based Reactions in a Distributed Framework Involving Remote Storage and Computing
    Publication number: 20130318546
    Abstract: Systems and methods for measuring biologically and behaviorally based responses to content in targeted demographics and locations by way of remote monitoring. Stimuli may be based on location, target demographics, and combinations thereof.
    Type: Application
    Filed: February 27, 2013
    Publication date: November 28, 2013
    Applicant: Innerscope Research, Inc.
    Inventors: Ravi Kanth V. Kothuri, Carl Marci, Brian Levine
  • DATA COLLECTION SYSTEM FOR AGGREGATING BIOLOGICALLY BASED MEASURES IN ASYNCHRONOUS GEOGRAPHICALLY DISTRIBUTED PUBLIC ENVIRONMENTS
    Publication number: 20130226464
    Abstract: The present invention relates to biologically and behaviorally based systems and methods for measuring audience response to a target stimulus. The systems and methods are deployable in multiple locations and may display stimuli based on location, target demographics, and combinations thereof.
    Type: Application
    Filed: February 27, 2012
    Publication date: August 29, 2013
    Applicant: Innerscope Research, Inc.
    Inventors: Carl D. Marci, Brian Levine, Ravi Kanth V. Kothuri, Geoff Gill
  • Method and System for Determining Audience Response to a Sensory Stimulus
    Publication number: 20130046577
    Abstract: The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.
    Type: Application
    Filed: October 22, 2012
    Publication date: February 21, 2013
    Applicant: Innerscope Research, Inc.
    Inventor: Innerscope Research, Inc.
  • Method and system for determining audience response to a sensory stimulus
    Patent number: 8296172
    Abstract: The present invention is directed to a method and system for measuring the biologically based responses of an audience to a presentation that provides sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for measuring one or more biologically based responses of one or more persons being exposed to the presentation in order to determine the moment-to-moment pattern and overall level of engagement. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations (or content) and other populations and to help identify elements of the presentation that contribute to the high level of engagement and the effectiveness and success of the presentation for that population.
    Type: Grant
    Filed: September 5, 2007
    Date of Patent: October 23, 2012
    Assignee: Innerscope Research, Inc.
    Inventors: Carl D. Marci, Brian Levine
  • SHORT IMAGERY TASK (SIT) RESEARCH METHOD
    Publication number: 20110256520
    Abstract: The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
    Type: Application
    Filed: April 19, 2011
    Publication date: October 20, 2011
    Applicant: Innerscope Research, Inc.
    Inventor: Caleb J. Siefert