Abstract: A method and system for tracking the performance of an advertisement are provided. The method includes receiving at least one advertisement and associated metadata from a client node; publishing the at least one advertisement through at least one advertisement channel; continuously collecting at least one variable in association with the at least one advertisement; continuously monitoring the performance of the at least one advertisement; and generating a prediction of future behavior of the at least one advertisement with respective to the at least one variable and the monitored performance of the at least one advertisement.

Abstract: A system and method for identifying hidden connections among non-sentiment phrases are presented. The method includes identifying all connections among a plurality of non-sentiment phrases based on at least one proximity rule; determining direct connections among the identified connections, wherein each direct connection meets a predetermined correlation; filtering out the determined direct connections from the identified connections to yield hidden connections among the identified connections; analyzing the hidden connections to identify a common phrase, wherein the common phrase is associated with at least two hidden connections; generating a new hidden connection among the plurality of non-sentiment phrases based on the common phrase; and associating a sentiment phrase with at least two non-sentiment phrases having a hidden connection, wherein the association is a term taxonomy.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: A companion object to a media player, such as a video player, is responsive to an event associated with the video player. The event may be associated with the data stream displayed by the video player. The event may be associated with an object displayed by the video player. The companion object is displayed outside the display layout of the video player. The companion object and the video player may be displayed by a web browser in a web page. The companion object and the video player may be executed in a securely separated manner.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: A companion object to a media player, such as a video player, is responsive to an event associated with the video player. The event may be associated with the data stream displayed by the video player. The event may be associated with an object displayed by the video player. The companion object is displayed outside the display layout of the video player. The companion object and the video player may be displayed by a web browser in a web page. The companion object and the video player may be executed in a securely separated manner.