Abstract: A method, apparatus and computer readable medium for independent validation of asset serving. The method is performed in a network that comprise a Content Distribution Network (CDN) retaining a plurality of assets available for download therefrom. Responsive to receiving an asset serving request, an asset is selected from the plurality of assets, an asset session identifier corresponding to the asset and the asset serving request is generated, and an Asset Serving Template (AST) comprising a Uniform Resource Locator (URL) pointing to the asset is provided, wherein the URL is configured when being used in a download request of the asset from the CDN to effect recordation of the asset session identifier in association with an event logged in an event log responsive to the download request, whereby enabling determining unique asset download request events of a given asset of the plurality of assets based on asset session identifiers corresponding thereto.

Abstract: A method and system for tracking the performance of an advertisement are provided. The method includes receiving at least one advertisement and associated metadata from a client node; publishing the at least one advertisement through at least one advertisement channel; continuously collecting at least one variable in association with the at least one advertisement; continuously monitoring the performance of the at least one advertisement; and generating a prediction of future behavior of the at least one advertisement with respective to the at least one variable and the monitored performance of the at least one advertisement.

Abstract: A system and method for identifying hidden connections among non-sentiment phrases are presented. The method includes identifying all connections among a plurality of non-sentiment phrases based on at least one proximity rule; determining direct connections among the identified connections, wherein each direct connection meets a predetermined correlation; filtering out the determined direct connections from the identified connections to yield hidden connections among the identified connections; analyzing the hidden connections to identify a common phrase, wherein the common phrase is associated with at least two hidden connections; generating a new hidden connection among the plurality of non-sentiment phrases based on the common phrase; and associating a sentiment phrase with at least two non-sentiment phrases having a hidden connection, wherein the association is a term taxonomy.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: A companion object to a media player, such as a video player, is responsive to an event associated with the video player. The event may be associated with the data stream displayed by the video player. The event may be associated with an object displayed by the video player. The companion object is displayed outside the display layout of the video player. The companion object and the video player may be displayed by a web browser in a web page. The companion object and the video player may be executed in a securely separated manner.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: A companion object to a media player, such as a video player, is responsive to an event associated with the video player. The event may be associated with the data stream displayed by the video player. The event may be associated with an object displayed by the video player. The companion object is displayed outside the display layout of the video player. The companion object and the video player may be displayed by a web browser in a web page. The companion object and the video player may be executed in a securely separated manner.