Abstract: A QR code according to an embodiment includes a code frame formed from a first frame and a second frame spaced a predetermined distance apart from the first frame inside the first frame; one or more position detection patterns arranged in a space formed by means of the interval between the first frame and the second frame; a data pattern in which a plurality of codes are recorded on the basis of information data formed from a plurality of first data cells and a plurality of second data cells arranged along the outer circumferential surface of the code frame in the space; and an image inserted into an image area formed inside the second frame.