Abstract: A system and a method for applying a business rule management system (“BRMS”) to a customer relationship management (“CRM”) system to create, test and/or publish a business rule in the CRM system is provided. A business rule editor utilizes template business rules constructed from domain-specific language and/or terminology and/or natural language and/or syntax. A business rule tester may test the business rule to ensure the business rule does not provide unintended results. A business rule publisher may publish the business rule into a production environment.