Abstract: Large amounts of data from the Internet are collected for media content available of viewing, and user experience of audiences accessing the media content. The collected data is processed using intelligent tools and classified in a manner that facilitates searching data on the basis of time ranges. Pertinent information is extracted and presented to media content creators to enable them with the necessary knowledge to create new media content that is relevant, interesting and engaging to the creator users' target audiences, by detecting trends and changes of interest.