Abstract: A system for multi-channel digital marketing optimization includes a memory for storing a marketing optimization program code, and a marketing optimization data; and a processor communicatively coupled to the memory. The processor executes the marketing optimization program code to create a cluster template by creating and storing within the marketing optimization data an individual business template for each of a plurality of businesses, classifying the plurality of businesses into a cluster based at least in part on one or more marketing objectives, creating and storing within the marketing optimization data a cluster template based at least in part on a combination of captured and calculated data for the plurality of businesses within the cluster. The processor executes the marketing optimization program code further to repeat the cluster template creation steps for a plurality of clusters; and to mathematically combine the cluster templates to create a plurality of target marketing templates.

Abstract: A system for multi-channel digital marketing optimization includes a memory for storing a marketing optimization program code, and a marketing optimization data; and a processor communicatively coupled to the memory. The processor executes the marketing optimization program code to create a cluster template by creating and storing within the marketing optimization data an individual business template for each of a plurality of businesses, classifying the plurality of businesses into a cluster based at least in part on one or more marketing objectives, creating and storing within the marketing optimization data a cluster template based at least in part on a combination of captured and calculated data for the plurality of businesses within the cluster. The processor executes the marketing optimization program code further to repeat the cluster template creation steps for a plurality of clusters; and to mathematically combine the cluster templates to create a plurality of target marketing templates.