Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.
Type:
Application
Filed:
March 19, 2019
Publication date:
July 11, 2019
Applicant:
Intent Global, Inc.
Inventors:
Joshua Feuerstein, Richard Harris, Joshua Hartmann, Adam R. Pritchard, Arun Rajan, Kurt Schrader, Jonathan Taqqu, Damon Tassone
Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.
Type:
Application
Filed:
March 19, 2019
Publication date:
July 11, 2019
Applicant:
Intent Global, Inc.
Inventors:
Joshua Feuerstein, Richard Harris, Joshua Hartmann, Adam R. Pritchard, Arun Rajan, Kurt Schrader, Jonathan Taqqu, Damon Tassone