Abstract: A bar soap including an embedded premium item. A translucent, glycerin soap is cast in a plastic blister package which is pre-loaded with a selected, premium item. During container filling, the soap is cast to embed the premium item within the soap. A backing card containing text and graphics peculiar to the premium item and soap is bonded to the container under heat and pressure with a suitable adhesive. Multiple packages are mounted to a merchandising strip for display and sale.