Abstract: A composite packaging system for particulate smokable product comprises an aggregate of particulate smokable product, a bag element of organic polymeric film, an envelope element of metallized organic polymeric film, and at least one externally viewable image disposed on the envelope element. The bag element includes a distribution zone within which the aggregate is generally evenly distributed along an elongated profile. The bag element is rolled about its distribution zone, and along with the aggregate, is snugly retained within a hermetically sealed cavity of the envelope element. What results is a packaging system which is compact, lightweight, attractive and low-cost, yet capable of maintaining the freshness and flocculence of the smokable product throughout shipment, retail display and consumer handling of the packaged product.