Abstract: Disclosed herein is an advertisement editing system and method for digital broadcasting. The advertisement editing system includes a control unit, an advertisement storage unit, and an editor. When broadcast packets are decoded in digital broadcasting equipment that receives and outputs broadcast signals, the control unit detects a broadcast and an advertisement contained in the broadcast packets, and searches for a new advertisement that is to replace the advertisement. The advertisement storage unit stores one or more new advertisements. The editor edits decoded broadcast signals and the new advertisement found by the advertisement storage unit, and synthesizes the decoded broadcast signals with the new advertisement so that they can be output via the digital broadcasting equipment. The advertisement editing system is configured such that it can output content, including the new advertisement, while operating in conjunction with the digital broadcasting equipment.

Abstract: The present invention relates to an advertisement display method using an application program and an advertisement management device for performing the advertisement display method. In the advertisement display method of the present invention, whether an application program is running in a terminal is determined. The application program is identified. A location at which an advertisement is to be posted in an execution window output through running of the application program is determined. An advertisement to be arranged at the advertisement posting location of the execution window is searched for. A found advertisement is inserted in the execution window and outputting the execution window.