Abstract: Systems and methods for dynamically tracking delivery and performance of digital advertising placed on non-personal devices in physical locations and integrating, displaying, and reporting impressions and events in digital advertising systems.
Type:
Grant
Filed:
August 3, 2018
Date of Patent:
August 11, 2020
Assignee:
Intersection Parent, Inc.
Inventors:
Yehuda Ari Buchalter, Kshitij Sharma, Jason Shao, William T. Maslyn, Nitin Shriram
Abstract: Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.
Type:
Grant
Filed:
October 31, 2019
Date of Patent:
April 28, 2020
Assignee:
Intersection Parent, Inc.
Inventors:
Yehuda Ari Buchalter, Jason Shao, William T. Maslyn
Abstract: Systems and methods that provide electronic bidding on digital advertising placed on non-personal digital devices in public or semi-public settings and enable subsequent consumer actions taken on other media channels and devices to be attributed to such advertising in digital ad buying systems.
Type:
Grant
Filed:
March 14, 2019
Date of Patent:
December 10, 2019
Assignee:
Intersection Parent, Inc.
Inventors:
Yehuda Ari Buchalter, Jason Shao, William T. Maslyn