Abstract: Print advertising is distributed by generating an ad-template and importing the ad-template into an online library via an Internet connection. The ad-template is modified via the Internet connection and the ads are automatically delivered to publications from the online library via the Internet connection. A server manages the distribution of print advertising. The server includes an Internet connection interface, a printer server interface for receiving an ad-template by the delivery of information from a client via a printer protocol, and online library storage for storing an ad-template received by the printer server interface.