Abstract: A method and apparatus for reducing the accumulation of paraffin within an oil well that includes forming an electric circuit contact between the oil well sucker rod and tubing and connecting a power source to the sucker rod and tubing. An electric current is applied to the sucker rod in order to generate heat thereat. Preferably a rolling circuit contact is offset from the sucker rod to form a moving contact between the sucker rod and tubing, and in a preferred form a section of the sucker rod and pump is made of a material having a greater electrical resistance to increase the heat generated in a region of high paraffin accumulation. In another embodiment circuit assemblies are provided in the production string to alter the region being heated as the sucker rod reciprocates.