Abstract: Systems, methods and computer readable media that assist in evaluating the likelihood of success of a new business location. Information about existing business locations may be provided, which includes information about a predicted variable. Data may be collected from either third-party providers, publically available information, or the user that will represent the evaluation variables. A formula is generated that comprises evaluation variables and associated coefficients. The coefficients are determined based on a correlation between the evaluation variables and the predicted variable. Data is collected for a new business location or region in order to determine the value of the evaluation variables for the new business location or region. By applying the coefficients to the evaluation variable values for the new business location or region, an output value of the predicted variable is provided.