Abstract: A method for managing dynamic models in a social media platform includes creating a shared collection of comparable, dynamic models dedicated to a subject in the social media platform based on instructions from a first group member. The social media platform includes a subset of interactive webpages dedicated to at least one of the comparable, dynamic models and a database containing at least one model profile of the comparable, dynamic models. The method also includes creating a group of members that includes the first group member who have access to the shared collection, assigning at least one member of the group other than the first group member a permission to modify the shared collection, and updating the comparable, dynamic models by changing the associated model profile in the database in response to receiving modifying instructions from the at least one member.

Abstract: A chat room discussion method for branching conversation streams includes receiving an initial post, storing the initial post as part of a first conversation stream, receiving a subsequent chat, determining that the subsequent chat has a different topic than the first conversation stream, and storing the subsequent chat as part of a second conversation stream.