Abstract: Systems, apparatus, and methods are disclosed for accurately identifying a mobile thing motion activity (MTMA; e.g., stationary, walking, running, biking, driving, etc.) associated with a mobile thing (MT) using sensor data from one or more sensors associated with a wireless communication device (WCD) transported by the MT, so as to enable targeted selection and communication of an advertisement that is suited for the identified MTMA. The one or more sensors produce sensor data indicative of physical movement of the WCD in three dimensional space and may include, for example, one or more of the following: an accelerometer, gyroscope, magnetometer, etc.

Abstract: Systems, apparatus, and methods are disclosed for accurately identifying one or more mobile thing motion activity (MTMAs; e.g., stationary, walking, running, biking, driving, etc.) associated with a mobile thing (MT; e.g., a person) using sensor data from one or more sensors associated with a wireless communication device (WCD) transported by the MT and for facilitating purchase of a good or service based at least in part upon the one or more MTMAs and one or more predefined user preferences. The sensor data from the one or more sensors (e.g., accelerometer, gyroscope, magnetometer, etc.) is designed to produce data indicative of physical movement of the WCD in three dimensions of a three dimensional (3D) space. In some embodiments, the one or more MTMAs are a plurality of instances of the same MTMA (e.g., a plurality of running sessions) and the purchase of the good or service (e.g., new running shoes) is initiated when a total time duration or total travel distance exceeds a predefined threshold (e.g.