Abstract: This disclosure provides systems, methods and apparatus for providing user selected IP Data Network Protocol multi-media content via a CATV communication channel. In one example, a method of providing multi-media content includes receiving control data at a cable television provider server system from an controller device at an end-user location via an IP Data Network, the controller device having a display screen, a user interface, and at least one processor, and being configured to send and receive signals from the IP Data Network, where the control data indicating multi-media content to be provided by the provider system to a display system at the end-user location.