Abstract: Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating a Consumer Product Information (CPIR) enabling object for each consumer service registered within a service-provider managed database management system. The HTML tag associated with each CPIR-enabling object is encapsulated within an executable file and then stored in the database management system. Each CPIR-enabling object is searchable and its HTML tag downloadable and then embedded within an HTML-encoded document. Upon encountering the HTML document, the underlying CPIR-enabling object is automatically executed on an object-oriented server, causing a service-directed search to be performed against the database management system, and the results thereof, from one or more Web-based product information servers, displayed in an independent GUI, without disturbing the consumer's point of presence on the WWW.

Abstract: Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating a UPN-encoded Consumer Product Information (CPIR) enabling Servlet for each consumer product registered within a manufacturer-managed UPN/URL database management system. The HTML tag associated with each CPIR-enabling Servlet is encapsulated within an executable file and then stored in the UPN/URL database management system. Each CPIR-enabling Servlet is searchable and its HTML tag downloadable by, for example, (1) retailers purchasing products from an electronic-commerce enabled product catalog, (2) advertisers desiring to link consumer product information to Web-based product advertisements, or (3) anyone having a legitimate purpose of disseminating such information within the stream of electronic commerce.

Abstract: A Web-based electronic commerce (EC) enabled shopping network configured to allow members of a consumer product management team and authorized parties to communicate directly with consumers shopping at EC-enabled WWW-sites along the World Wide Web (WWW), serviced by programmable Multi-Mode Virtual Kiosks (MMVKs) driven by server-side components and managed by product management team members and authorized parties. When generated by the first Internet-enabled information server, each MMVK has a graphical user interface (GUI) that is characterized by a plurality of independently programmable display modes. Upon the Web-browser of each consumer encountering an installed MMVK tag along an EC-enabled Website, the corresponding server-side driven MMVK is automatically generated by the first Internet-enabled information server and served to the Web browser for display and review by the consumer.

Abstract: An Internet-based product brand marketing communication network allowing members of a consumer product brand management team to communicate directly with consumers present at HTML-encoded pages of an electronic commerce (EC) enabled Web-site along fabric of the World Wide Web (WWW), using programmable Multi-Mode Virtual Kiosks (MMVKs) driven by server-side components and managed by product brand management team members and/or authorized parties. When a consumer's Web browser encounters an MMVK tag along the WWW, the MMVK is generated and automatically plays through its display modes, inviting and allowing the consumer to review and interact with advertising spots, promotional spots, and brand information resources displayed within the GUI of the MMVK, along the fabric of the WWW where the MMVK has been installed. Web-based subsystems are provided for programming these display modes.

Abstract: Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, industrial-strength e-marketing communication network.

Abstract: A Web-based consumer product marketing communication network for managing and delivering consumer product marketing communications to consumers along E-Commerce (EC) enabled Web sites on the World Wide Web (WWW). The network employs one or more Web-based Multi-Mode Virtual Kiosks (MMVKs), each having a plurality of independently programmable display modes, for displaying one or more advertising spots, one or more promotional spots, and a set of consumer product information (CPI) resources through its Web-based graphical user interface (GUI). The network also includes a database server for storing and managing a CPI link structure for each MMVK deployed on the network. Each CPI link structure includes a consumer product identifier assigned to the corresponding consumer product, and a set of URLs specifying the location of a plurality of CPI resources located on the WWW. Members of product management team use the set of URLs to program the programmable display modes of each MMVK.

Abstract: An Internet-based system for managing and delivering consumer product information (CPI) to consumers at points of presence along the World Wide Web (WWW). The Internet-based system includes a subsystem for generating a CPI-requesting and GUI-display subsystem for each registered consumer product, and implemented by: (i) CPIR-enabling servlet stored on and executed within an object-oriented server; and (ii) an HTML servlet tag referencing the CPIR-enabling servlet, and embedded within one or more HTML-encoded pages served by a plurality of Web-based information servers.

Abstract: An Internet-based system for managing and delivering consumer product information (CPI) to consumers at points of presence along the World Wide Web (WWW). The Internet-based system includes a subsystem for generating a CPI-requesting and GUI-display subsystem for each registered consumer product, and implemented by: (i) CPIR-enabling servlet stored on and executed within an object-oriented server; and (ii) an HTML servlet tag referencing the CPIR-enabling servlet, and embedded within one or more HTML-encoded pages served by a plurality of Web-based information servers.

Abstract: An Internet-based consumer product marketing communication system which comprises a first Internet-enabled subsystem for enabling the vendor's brand marketing manager to create and manage a plurality of UPN/TM/PD/URL links within a Internet-enabled database server for each of the plurality of consumer products. The UPN/TM/PD data strings associated with each UPN/TM/PD/URL link stored in the Internet-enabled database server are synchronized with corresponding UPN, TM and PD data items stored in an externally-managed Product Information Database supporting supply-chain management operations.

Abstract: A system for and method of delivering manufacturer-specified consumer product information to consumers within a marketplace. Manufacturers and/or their agents remotely and actively manage UPN/TM/PD/URL data links for registered consumer products by updating information elements stored in a relational database so as to compose a menu of URLs for each consumer product registered in the relational database. Using an Internet-enabled client computer, a consumer transmits a request for information resources about a UPN-labeled consumer product registered with the relational database, using one or more of the UPN, TM and/or PD that are symbolically linked to the UPN assigned to a registered UPN-labeled consumer product. In response to the request, the UPN, TM and/or PD contained in the request are automatically recovered and used to access the URLs stored in the relational database and the accessed URLs are then transmitted back to the Internet-enabled client computer.

Abstract: Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating an UPN-encoded Consumer Product Information (CPIR) enabling Serviet for each consumer product registered within a manufacturer-managed UPN/URL database management subsystem. Each CPIR-enabling Serviet is encapsulated within an executable file and then stored in the UPN/URL database management system. Each CPIR-enabling Serviet is searchable and downloadable by, for example, (1) retailers purchasing products from an electronic-commerce enabled product catalog, (2) advertisers desiring to link consumer product information to Web-based product advertisements, or (3) anyone having a legitimate purpose of disseminating such information within the stream of electronic commerce.

Abstract: Internet-based enterprise-level Brand Marketing Communication and E-Commerce Enabling Network which provides brand owners command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, using server-side driven Multi-Mode Virtual Kiosks (MMVKS) having client/brand/agency and consumer programmable modes of display, as well as transaction tracking and commission-earning services, so as to provide better ways of and means for brand marketers and their agencies to reach empowered consumers, involving and enaging them with the client's brand in new ways, so as to create value and build loyalty, in a participatory manner.

Abstract: An Internet-based system for collecting, managing and serving consumer product-related information over the Internet. The system comprises a database management subsystem for storing and managing information representative of (i) a plurality of trademarks placed on or used in connection with a plurality of consumer products, and (ii) a plurality of Uniform Resource Locators (URLs) symbolically linked to the trademarks and specifying the location of a plurality of Web documents stored in one or more Internet-based information servers, by manufacturers, their agents and/or third parties, and contain particular kinds of information related to consumer products on which the trademarks are placed and used in commerce. A trademark/URL information server accesses one or more URLs from the database management subsystem in response to a request placed therewith by a consumer-operated client computer subsystem.

Abstract: A consumer product information requesting (CPIR) enabling Servlet for execution on the server-side of an information network such as the Internet. The CPIR-enabling Servlet comprises a Universal Product Number (UPN) a uniquely associated with a particular consumer product on which an information search is to be carried out within a database management subsystem. One or more classes are loaded on a an Internet-enabled information server.

Abstract: An Internet-based method of and system for enabling communication of consumer product information between a vendor and a consumer in a stream of commerce. The Internet-enabled system comprises an Internet-enabled database server operably connected to the Internet, for storing a plurality of UPN/TM/PD/URL links for each consumer product registered with the Internet-enabled database server and offered for sale by the vendor in the stream of commerce. A first http-enabled information server enables the vendor and/or its agents to create and manage the UPN/TM/PD/URL links stored in the Internet-based information server. A second http-enabled information server publishes an HTML-encoded graphical user interface (GUI) which functions as a consumer product information (CPI) search screen.

Abstract: An Internet-based method of and system for enabling communication of consumer product information between a vendor and a consumer in a stream of commerce. The Internet-enabled system comprises an Internet-enabled database server for storing a plurality of UPN/TM/PD/URL links for each consumer product registered with the Internet-enabled database server. A first http-enabled information server enables the vendor and/or its agents to create and manage the UPN/TM/PD/URL links stored in the Internet-based information server. A second http-enabled information server publishes an HTML-encoded graphical user interface (GUI) which functions as a consumer product information (CPI) search screen for use by the consumer.

Abstract: A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and ele

Abstract: A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and ele

Abstract: A functionally-integrated consumer product and service brand marketing communication system and method which enables manufacturers, retailers, their respective agents, and consumers to carry out four basic product-related marketing communication functions along the demand-side of the retail chain, namely: enabling manufacturers' marketing, brand and/or product managers to create and manage a composite brand image for each consumer product being offered for sale in both physical and electronic marketplaces; enabling manufacturers, retailers, and their advertising and marketing agents to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and electronic retail shopping environments, in a way which is guaranteed to project the manufacturer's intended brand image while positively influencing product demand; enabling retailers, manufacturers, and their marketing and promotional agents to promote consumer products with consumers within physical and ele

Abstract: An Internet-based electronic commerce (EC) enabled shopping system comprising: an Internet information server connected to the infrastructure of the Internet and supporting the hypertext transmission protocol (http); a Web-enabled client subsystem connected to the infrastructure of the Internet; and an EC-enabled WWW site comprising a plurality of interlinked HTML-encoded documents arranged and rendered to provide an electronic store environment for a consumer when served to the Web-enabled client subsystem, wherein the electronic store environment presenting a plurality of products for purchase and sale by an EC-enabled payment method supported over the Internet, wherein a Consumer Product Information Request (CPIR) enabling Server-side component tag, associated with each the product, is embedded within at least one of the HTML-encoded documents displayed on the Web-enabled client subsystem, and each the CPIR-enabling Server-side component tag being associated with a CPIR-enabling Server-side component encod