Abstract: A system, method and apparatus are presented for the adaptive optimization of call quality and marginal profit in a telephony over data network, where the network contains a plurality of destinations, where calls are routable to each destination via a plurality of gateways in route to such destination, and where said gateways may serve more than one destination. The method comprises continually monitoring call traffic to each destination to first analyze whether the destination is currently volatile. If it is not, no action is taken. If it is, the method then reallocates the destination's traffic among some or all of the gateways in route to it.