Abstract: A method for operating a speed control system of a vehicle is provided. The method comprises receiving one or more electrical signals representative of vehicle-related information. The method further comprises determining, based on the signals representative of vehicle-related information, whether one or more predetermined conditions are met. The method still further comprises automatically determining a baseline set-speed for the speed control system when it is determined that at least certain of the one or more predetermined conditions are met The method yet still further comprises adjusting the baseline set-speed to determine an instantaneous set-speed of the speed control system based on a signal indicative of a desired comfort level. A speed control system comprising an electronic control unit configured to perform the above-described methodology is also provided.