Abstract: A new and improved neon illumination apparatus and method for illuminating large and small areas, such as the exterior and interior of a motor vehicle and the like, with bright glowing light. The apparatus includes an elongated transparent tube holder member for receiving an elongated neon bulb and a high voltage power distribution system. The high voltage power distribution system is encapsulated with an end cap adapted to be secured to the tube holder member for insulating and sealing the neon bulb and distribution system from the exterior environment and for forming a unitary illuminating device. The end cap includes an electrical input arrangement adapted to be coupled to a conventional low voltage, direct current source, such as the low voltage electrical system of a vehicle.