Abstract: The present disclosure relates to blockchain and social media, and more specifically, to a unified engagement platform that incentivizes blockchain use and provides avenues for companies to foster brand loyalty amongst consumers. In accordance with aspects and embodiments, a method of facilitating blockchain use is provided. The method comprises providing a social media platform in communication with a blockchain and providing each user of the platform with a blockchain account. Social media influencers and creators, brands, and retailer users of the platform, referred to as partners, are provisioned with a set of digital collectibles having value and are provided with tools to create additional digital collectibles. A partner's digital collectibles are distributed to non-partner users on the platform that support the partner, users referred to as supporters.