Abstract: A computer-implemented method comprises displaying a video episode via a display screen, identifying, via a processor, the video episode with a unique play identifier, tracking, via the processor, an image of a shopable item in the displaying video, and linking a display screen coordinate location of an interactive tap zone with the image of the shopable item during the video episode. The interactive tap zone is selected to indicate selection of the tracked shopable item and the processor associates the selection with the unique play identifier.