Abstract: A system and method of broadcasting in which both the entire show to be broadcast and segments of the show used as promotional material are retrieved from the same source recordings.
Abstract: An ad insertion system and method transmit spot messages during intervals in a broadcast transmission and provide immediate access to stored spot messages, in any sequential order, with a single video source. Custom spot messages can be created by superimposing graphics over selected video signals and simultaneously transmitting those signals with appropriate audio signals.