Abstract: A plurality of packages of socks is displayed on elongate hanger elements by the present display board. A sock package retaining rail is connected at opposite ends to opposite side portions of the display board and the medial portion extends across and confines the sock packages within the retaining rail. The retaining rail is of a sufficient width to support advertising material thereon and is sufficiently narrow that the upper and lower portions of the sock packages are exposed to view by prospective purchasers. The sock package retaining rail confines the sock packages and protects the same from being dislodged or accidentally removed from the hanger elements. The display board is fabricated in such a manner that it may be economically shipped in a knock-down condition and can be quickly and easily assembled at the location where it is to be used.