Abstract: An improved machine for heating and die cutting plastic tape to form letters, numerals and other characters is disclosed which includes a rotatable disc-shaped print plate which defines a plurality of raised characters spaced in a circle on and around one broad surface thereof. The print plate includes a central hub, a thermally conductive backing plate attached to the hub but thermally isolated from the hub by thermally insulating washers disposed therebetween, and a thermally conductive print ring, containing the raised characters thereon, which is attached to the backing plate, and a heating ring including electrical resistance wire zig-zagging between a pair of sheets of electrically insulating rubber material, the heating ring being disposed between the backing plate and print ring.