Abstract: An apparatus for automatically dispensing individually predetermined lengths of a web material, such as textile, from a bolt of same. An inclined transport surface conveys a bolt introduced by a customer towards a flip-over mechanism including rods on chains, the textile thereby being unwound from the bolt, the length of the unwound textile being measured by a rotative measuring device, the predetermined length of textile being severed by a severing device. The separated length is delivered to the customer for removal from the apparatus in folded condition together with the bolt in a receptacle displaceable along rails.