Abstract: An apparatus includes a display structure that supports products in a display area within reach of a customer location. The apparatus further includes a panel structure supported for movement along upper and lower tracks. The panel structure has a transparent viewing section and indicia relating to the products, but is not configured to support any products itself. The panel structure also has horizontally opposite side edges spaced apart at a width that is less than the width of the display area. A frame structure supports the upper and lower tracks at locations that provide the panel structure with a path of movement interposed between the customer location and the display area. The path of movement includes positions in which the display area can be reached from the customer location past either of the opposite side edges of the panel structure.