Abstract: A shipping and display fixture suitable for greeting cards and other similar flat merchandise, which not only holds the greeting cards during shipment, but can be readily converted from a shipping container to a visually pleasing and functional display fixture for displaying the greeting cards at a retail site.

Abstract: A predominantly paperboard pallet is disclosed. Each of two outer stringers and one middle stringer or each of two outer stringers and two middle stringers is folded so as to have a given cross-section, preferably trapezoidal and tapering downwardly. Plural decking members having generally planar lower edges extend transversely through apertures in the respective stringers and are secured adhesively to the respective stringers. Each of two or four braces is folded so as to have a smaller cross-sections, preferably trapezoidal and tapering upwardly, and so as to have a generally planar upper edge. The middle stringer or middle stringers and the plural braces have interengaging notches and are secured adhesively to one another. The upper edge of each brace is secured adhesively to the lower edge of a selected decking member, on opposite sides of a selected stringer, which may be an outer stringer or a middle stringer.

Abstract: A one-piece, collapsible, tray type, paperboard container with one or more truncated corners, each of which includes a pair of vertical side walls, with adjacent ends spaced from each other and interconnected by a three-piece gusset. The gusset includes first and second sections, foldably joined to each of the side walls, and a corner section, foldably joined to each side section. The corner section is folded in face-to-face relation with one of the side sections and positioned against an inner surface of one of side walls in interlocking engagement therewith.