Abstract: A system for motivating employees to increase sales in a retail environment and for compensating the employees accordingly is disclosed. A customer presents products for purchase and may further be identified according to a customer loyalty program. The system identifies existing promotions in which the customer may be interested as a function of the products selected for the current purchase and according to the customer's past purchase history. A script is provided to the employee to be read to the customer to inform the customer of the existing promotion. In addition, the value of a potential commission to be earned is presented to the employee to motivate the employee to read the script to the customer. If the customer takes advantage of the promotion, the commission is awarded to the employee.