Abstract: Disclosed are a marketing lottery card and an online marketing method using the card. The lottery card includes a matrix of rows and columns, and characters or gift symbols printed on the matrix. The on-line marketing method using the lottery card includes the steps of connecting a customer to a free gift-offering site, identifying whether the customer is a member of the site, displaying a pop-up window with a bingo confirmation table and an identification number input area, inputting an identification number of the card on the identification number input area, verifying the winning or losing status of the card by overlapping the card on the bingo confirmation table, displaying a result of the winning or losing status and requesting the customer to confirm the result, and displaying the contents of the free gift on the window and simultaneously transmitting the contents to the customer in real-time through an e-mail.