Abstract: A technology platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform provides advertising supported information services that are related to past responses made to a specific consumer who initiated the request. In one specific embodiment, a consumer uses a telephone is connected to a call processing system. The call processing system receives a request for information from the consumer. In determining a response, the consumer's request is examined to identify the customer that originated the request. This in turn identifies a profile file associated with the consumer, which then permits the system to determine one or more advertisement selection parameters. The customer profile may comprise one or more records of past requests from the identified customer station.

Abstract: The current invention is a system for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement. The advertisements are selected from a databank, which may include any number advertisements categorized within the category associated with the service, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual. The selection criteria can include the use of SIC codes.

Abstract: The current invention is a system for providing directory assistance service in which a user sends a request to the system and the system will, based on the request, return advertisements, which may be in a visible or audible form. The advertisements are selected from a databank, which may include any number advertisements categorized within the category associated with the service, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual.

Abstract: A platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform invention provides advertising supported information services that are related to a geographic location associated with a response to a consumer initiated request. In one specific embodiment, at a customer station, a consumer dials an information access number and is connected to a call processing system. The call processing system receives a request for information from the consumer, and determines a response. The response is then further processed to determine a geographic location associated with the response. An advertisement is then selected that is associated with the geographic location of the response (as opposed to the geographic location specified in request, or as opposed to the geographic location of the consumer, which may not necessarily be the same).

Abstract: The current invention is a system for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement. An advertiser may target its own telephone number so that consumer requests for information that return the advertiser's telephone number are controlled, thereby preventing competitors of the advertisers from directing advertisements to those consumers. The advertisements are selected from a databank, which may include any number advertisements categorized within the category associated with the service, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual. The selection criteria can include the use of SIC codes.

Abstract: A platform for ordering search results according to result popularity a directory assistance service, itself, to determine the popularity of the listings associated with a particular category and, therefore, the order in which those listings should be delivered resulting from a category search. Priority may be determined by the popularity of each search result. For example, directory assistance users in a particular location will likely know which businesses have a reputation for providing the best service or highest-quality products. Such factors will determine the popularity of these businesses. Businesses that are more popular are likely to be selected more frequently from the category search results than those that are less popular. The system may examine the history of search results for each listing and order the results of a particular category search according to the number of historical requests for each returned listing.

Abstract: The current invention is a system for providing telephone directory assistance service in which a telephone user calls to the system and the system will, based on the requested number or type of service, hear a recorded advertisement selected from a category related to the requested service. The advertisements are selected from a databank, which may include any number advertisements, according to selection criteria. After the advertising announcement is completed, the directory assistance call is processed as usual. The selection criteria can include the use of SIC codes.

Abstract: A platform for contacting an identified service provider after connection by a consumer via a free information service allows the free information service to generate additional advertising sales leads. After the free information service contacts the identified service provider and connects the calls between the consumer and the identified service provider, a sales representative of the free information service contacts the identified service provider to solicit advertising sales from the identified service provider.