Abstract: The present invention is directed to the systems, computer program products, methods and devices that encourage users of applications for mobile devices to watch and/or to share videos. In some embodiments, users are provided with the opportunity to purchase goods or services in exchange for having viewed a video within the context of an application. These users may also be provided with the opportunity to purchase goods or services in exchange for sharing the videos through social media. Alternatively od additionally, they may be presented with opportunities for reengaging applications that they previously used but for which they have decreased the frequency with which they use those applications or have ceased using those applications.

Abstract: The present invention is directed to the efficient delivery of high quality videos to mobile devices. These videos may be displayed in high definition and may be used to cause the display of advertisements on mobile devices. Because of the improved user experience, users may be more willing to view them than they would if advertisements were displayed in lower quality. Additionally, users can be incentivized to watch these videos by being awarded virtual currencies in exchange for having given their time to view the videos.