Abstract: A container for packaging and displaying cutlery and the like having a display area for displaying one of the items contained therein. The container allows a consumer to touch and feel the handle of the item on display while preventing easy removal of the item from the container. The container comprises an outer box and an integrated inner tray holder formed from a single blank of flexible material. The outer box comprises a rear panel, top and bottom flaps hingedly connected to the rear panel, a front panel having a window, top and bottom flaps hingedly connected to the front panel, an outer right side panel and a left side panel. The integrated inner tray holder is hingedly connected to the rear panel along a foldline and comprises an inner right side panel, a tray holder bottom panel, a tray holder side panel and a joiner panel. Where the item on display is a knife, the knife is affixed to a tray by a plastic sheath and a tie.