Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The interactive advertising units may communicate with leads over mobile messaging services, such as short message service (SMS), instant messaging (IM) service, or the like. The advertising component may generate a unique identification code for each lead request, which responders may use to initiate an interactive screening session with the advertising unit. The advertising component may track the unique identification code, responder's caller ID, and the state of the screening session to maintain the proper sequence of interactions.

Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. Responders to the lead request may interact directly with the advertising unit to qualify themselves as a lead. Further, the advertising component may be configured to select responders that actively responded to a first lead request to present as leads to a lead requestor in response to a second lead request.

Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The advertising component may validate potential leads based in part on feedback from third-party validators. Validators may include individuals acquainted with a potential lead or other entities having a connection to the lead, which can provide references that further qualify the potential lead. The advertising component may obtain lead validation or endorsements by interacting with endorsers or validators via social media or electronic messaging services. The advertising component may also collect endorsements, references, or other information to further qualify a lead by automatically querying a third party database.

Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request. The advertising component may be configured to receive the lead request including user-selected pre-screening inquiries and generate an interactive advertising unit for engaging responders to an advertising message. The advertising unit may interact with responders based at least in part on the selected pre-screening inquiries to collect responder information. The advertising component may use responder information to evaluate and validate the responders based on criteria defined by a lead requestor. The advertising component may identify potential matches with lead requestor offers or services in real-time. The qualified leads generated by the advertising component may then be offered to the lead requestor.