Abstract: The present invention significantly enhances the value that can be provided to a sponsor of a website, thus generating increased revenue for the website host or owner. In accordance with the present invention, when an Internet user attempts to access a website or a page of a website from a computer terminal, the user is presented with a text and/or audio message appearing on his computer screen informing the user that the site is sponsored and that, to gain access to the website or web page, the user must either type or speak a sponsor access word. The user is then provided the desired access word via the same text or audio message or by a subsequently appearing text and/or audio message. Upon providing the access word, the user is granted access to the website or specific web page.