Abstract: Automatic registration apparatus for multi-color silk screening of elongated articles, such as writing implements, includes a carriage for rotatably supporting the articles with respect to the longitudinal axis thereof and magnetic means on the carriage for drawing a magnetically attractable index on the article, for example a pocket clip, so that a surface on the article is oriented in predetermined disposition with a pattern in the silk screen stencil. The carriage is also adapted to lift the articles from a high speed conveyor into contact with the silk screen stencil.