Abstract: A method for automated layout of text elements and artwork on a greeting card. A system for automatically carrying out the method for generating the layout of text elements and artwork on a greeting card includes a memory device for storing a plurality of artwork specifications, each artwork specification including information describing a piece of artwork and a plurality of constraints describing the layout of text elements in relation to the piece of artwork. The system further includes an input device for selecting one of the artwork specifications in the memory and a device for selecting the text elements of the greeting card. A processor, coupled to the memory device and the input device selectively manipulates the text elements and the artwork specification to generate a greeting card layout in accordance with the plurality of constraints of the selected artwork specification. An output device, either a video display or printer, is provided to display the generated greeting card layout.