Abstract: A multiple hook fishing lure has three hooks, the shank portions of which extend in a parallel spaced-apart configuration from a weighted head member. In a preferred embodiment, the shank members lie in a common plane with the outer most two hook members also lying in the same plane. The hook portion of the central hook and the eyelet lie in a second plane that is substantially normal to the plane of the shank members. The three hooks are capable of flexing independently from each other. Accordingly, the fishing jig is set more easily and is more difficult for the fish to throw.