Abstract: A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) receiving a business rule; (iv) dynamically creating a second advertisement configured to be displayed on the mobile communication facility based on the navigation request, the indicator input, the business rule, and a rendering capability of the mobile communication facility; and (v) transmitting the second advertisement to the mobile communication facility.