Abstract: An incoming call reporting toy that visually or aurally reports a call arrival state of a portable terminal to a person around the toy in an amusing fashion. An electromagnetic wave emitted when a portable terminal receives an incoming call is used to activate an incoming call reporting circuit incorporated in the toy body. A signal outputted from a signal controller configuring the incoming call reporting circuit drives a motor to allow the toy body to perform a predetermined operation while emitting a sound and/or light, thereby notifying a person around the toy of the arrival of the call at the portable terminal.