Abstract: In an image forming apparatus, a latent image is formed on a rotatable photosensitive body and treated with a liquid developer containing a carrier solution and toner particles, whereupon a visible image is formed on the body. The visible image is transferred from the photosensitive body to a record medium through the intermediation of an intermediate transfer body. The transfer body has a surface that serves as a transfer medium. As the transfer medium is pressed against the body in a transfer position, the visible image is transferred from the photosensitive body to the transfer medium.