Abstract: According to one embodiment, a content reproducing apparatus includes a wireless communication unit which performs wireless communication with a plurality of wireless communication apparatuses, a reproducing unit which reproduces streaming data received by the wireless communication unit depending on a predetermined reproducing order, and a control unit which starts a communication connection process between the wireless communication apparatus which stores streaming data to be reproduced next in the reproducing order and the wireless communication unit at a predetermined period of time before reproduction end prediction time of the streaming data which is being reproduced by the reproducing unit.