Abstract: A fishing lure comprises: a head body; a socket adapted to be detachably attached to the head body; and a skirt section attached to the socket and having a multitude of rearwardly trailing strips. The head body and the socket are respectively equipped with a protrusion and a recess or vice versa, with the protrusion being adapted to be detachably fitted into the recess. The protrusion and the recess are respectively equipped with an engagement bulge and an engagement groove or vice versa, thereby enabling the socket to be attached and detached to and from the head body in an instant. The structure allows a plurality of sockets to be successively joined together in many stages, each of the sockets including a protrusion equipped with a bulge formed on the outer peripheral surface thereof and a recess equipped with a groove formed on the inner peripheral surface thereof, the bulge and the groove enabling each of the sockets to be detachably attached to another socket in an instant.