Abstract: Fluorescent material for display unit (1) comprising fluorescent substance matrix particles (2) constituted substantially of zinc sulfide of crystal structure composed mainly of, for example, hexagonal crystal or cubic crystal. First activator (3) is localized in surface layer part (2a) of the fluorescent substance matrix particles (2). Second activator is uniformly dispersed in the fluorescent substance matrix particles (2). The color of light emitted from a fluorescent substance of zinc sulfide having a crystal structure of, for example, hexagonal crystal can be improved by such a particle structure. Alternatively, unwanted light emission attributed to an electron beam on the low voltage side of the fluorescent substance for display unit (1) can be suppressed.