Abstract: A method and apparatus for spawning and management of online surveys is provided. An administration and redirector subsystem (ARS) is used manage ongoing surveys for a plurality of sites. Surveys can be added to or removed from individual sites using the ARS. The ARS also tracks statistics for individual surveys. Redirector tags invite users to participate in surveys and track user survey participation through cookies. The system can be used to conduct advertisement effectiveness studies. Tracker tags and corresponding cookies are used to track users who have viewed content containing the tag. Each study is issued a unique content tag, but uses the same redirector tag.

Abstract: A method and system for conducting an on-line survey involves communicating with a computer over a computer network and obtaining such information as whether a solicitation for the survey has previously been displayed on the computer, how long ago it was displayed, and whether a user at the computer ever attempted to take the survey. Based on this information, a decision is made as to whether to transmit a solicitation for the survey to the computer. The invention helps ensure that users are not subjected to the annoyance of repeatedly and frequently being asked to take a particular on-line survey.