Patents Assigned to Kaptivating Technology LLC
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Publication number: 20230222552Abstract: A system that analyzes a user’s communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: ApplicationFiled: March 22, 2023Publication date: July 13, 2023Applicant: Kaptivating Technology LLCInventors: Michael PALMER, Steven TULK, Thomas GALIDO
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Patent number: 11615441Abstract: A system that analyzes a user's communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: GrantFiled: December 10, 2019Date of Patent: March 28, 2023Assignee: Kaptivating Technology LLCInventors: Michael Palmer, Steven Tulk, Thomas Galido
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Publication number: 20200118175Abstract: A system that analyzes a user's communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: ApplicationFiled: December 10, 2019Publication date: April 16, 2020Applicant: Kaptivating Technology LLCInventors: Michael PALMER, Steven TULK, Thomas GALIDO
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Patent number: 10528984Abstract: A system that analyzes a user's communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: GrantFiled: February 11, 2019Date of Patent: January 7, 2020Assignee: Kaptivating Technology LLCInventors: Michael Palmer, Steven Tulk, Thomas Galido
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Publication number: 20190188758Abstract: A system that analyzes a user's communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: ApplicationFiled: February 11, 2019Publication date: June 20, 2019Applicant: Kaptivating Technology LLCInventors: Michael PALMER, Steven TULK, Thomas GALIDO
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Publication number: 20190122267Abstract: A system that analyzes a user's communications to select a promotion that is presented to the user. The analysis may occur in two stages: a first stage analyzes a single communication from a user to determine whether the user is a potential target for a promotion; for potential targets, a second stage analyzes a history of communications from the user to generate a user profile. The system may then select a promotion based on the profile. The profile may include a set of profile tags that are considerably more detailed and granular than traditional demographic data; tags may for example indicate user affiliations with groups or ideas (such as religions or political parties), or user life cycle stages. Using these rich, detailed user profile tags, the system may achieve promotion response rates far above those from traditional advertising, which relies on cookies or simple demographic categories.Type: ApplicationFiled: October 24, 2017Publication date: April 25, 2019Applicant: Kaptivating Technology LLCInventors: Michael PALMER, Steven TULK, Thomas GALIDO
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Patent number: 9852477Abstract: A system and method to match product supply with demand by identifying potential customers on social media. The system comprising a database, a social search module, a lead analysis module, a customer engagement module, a transaction module, a blog integration module and an inventory classification module, where the database and the modules are all communicatively coupled to each other.Type: GrantFiled: February 27, 2014Date of Patent: December 26, 2017Assignee: Kaptivating Technology LLCInventors: Michael C. Palmer, Steven A. Tulk